BDUK was an initiative set up by the Department of Culture Media and Sport (DCMS) to stimulate investment in the UK's broadband infrastructure in hard to reach and rural areas which were not covered by the commercial investment programme.

This Community Fibre Partnership website was created to help BT to provide coverage of fibre broadband across the UK by the end of 2017 to the last hard to reach 5% of the population not covered by existing roll-out plans. BT required a website that would serve as an information portal for these hardest to reach communities, giving news, case studies, availability checker, FAQ's, twitter feed, sign up forms and contact information.