Furniss of Cornwall Ltd are a traditional biscuit manufacturer established in 1886 producing biscuits and cakes. Their main products including the famous Cornish Fairing biscuits, sell to tourists so that their core business was relatively seasonal.

The product line had expanded to over 90 different product lines mainly distributed throughout the South West to the tourism and souvenir markets. This huge range of biscuits meant that the company were competing with their own products for turnover and market share and the branding was looking tired.